Main Event

Main Event Protein Bars, developed in partnership with the UFC, deliver a powerhouse combination of performance nutrition and indulgent flavor. Each bar packs 20 grams of high‑quality protein, contains no sugar alcohols, and keeps the nutrition clean with only roughly 2 grams of sugar per bar.
Crafted with real chocolate, these bars taste every bit as good as their ingredient list suggests. They’re designed not just to fuel athletes, but to satisfy cravings with a multisensory experience, a crispy crunch from the Krispies, a soft and chewy nougat layer, and a rich chocolate coating that ties it all together.
Whether for training, recovery, or everyday snacking, Main Event Protein Bars offer the perfect balance of taste, texture, and clean nutrition—worthy of the UFC name and built for champions.