The Tooth Brigade

The Tooth Brigade is turning the milestone of losing a tooth into an unforgettable adventure. We create playful tooth pillows shaped like friendly animals and quirky monsters, each designed with a large pocket mouth where kids can safely tuck their lost tooth. This clever design makes Tooth Fairy visits easy, fun, and magical for both kids and parents.

The Tooth Brigade is also a world of characters and stories. Each pillow doubles as a lovable character featured in our adventure books where they team up to help the Tooth Fairy on exciting missions. This connection between the product and storytelling brings an extra layer of joy and imagination to the tooth-losing experience.

One of our standout features is the “Substitooth” that comes with every pillow. If a child’s real tooth gets lost, swallowed, or misplaced, the Substitooth steps in as the perfect substitute. It reassures kids that the Tooth Fairy will still visit, no matter what.

Our products are designed with both fun and function in mind. Parents love how easy it is to find and retrieve the tooth, while kids adore the colorful, soft characters that become treasured bedtime buddies even after their Tooth Fairy days are over.

We currently offer 12 unique tooth pillow characters, 12 gift box sets that bundle a pillow with an adventure book, plus custom T-shirts and toothbrushes to complement the Tooth Brigade experience. Whether it’s a thoughtful gift, a keepsake, or a new favorite bedtime companion, The Tooth Brigade makes every lost tooth a reason to celebrate.

Join us in making growing up magical—one tooth at a time.