Backlight

Backlight is the creative operations platform built for modern media teams. We help broadcasters, studios, sports leagues, and brands manage, repurpose, and distribute high-volume video and live content—faster and with fewer tools.

Our modular platform brings together media asset management, live clipping and social publishing, review and collaboration, and scalable cloud storage into a single, integrated ecosystem. From ingest to archive, from live highlights to multi-platform distribution, Backlight streamlines the workflows that power today’s broadcast and digital operations.

Trusted by leading media organizations worldwide, Backlight enables teams to centralize content, automate repetitive tasks, connect directly to social and OTT platforms, and unlock more value from every asset. Whether you’re producing live events, managing vast content libraries, or distributing to hundreds of destinations, Backlight helps you do more with more—more content, more channels, and more opportunity.