Milky Tomato

Milky Tomato is a highly recognizable, color-forward brand built around a cast of irresistible original characters created by artist and founder Emlynn Jones. What began as a tiny, personal art experiment has grown into a proven retail engine with broad consumer appeal and strong partner potential. Emlynn launched Milky Tomato at the age of 18 with a couple dozen stickers and button designs, hand-built ideas she sketched, refined, and packaged from her bedroom. In February 2022, she opened her Etsy store and started shipping orders herself, learning in real time what customers loved, what converted, and what made people come back for more. That early, direct-to-fan feedback loop still powers the brand today: character-first storytelling, instantly readable silhouettes, and a distinct emotional range that makes Milky Tomato stand out in a crowded marketplace.

Since that bedroom launch, Milky Tomato has scaled rapidly into a full-spectrum product ecosystem with over 3,000 products. The brand’s whimsical charm has fueled extraordinary visibility, with strong performance at over 100 pop-up events nationwide and placement in 27 (and growing) brick-and-mortar retail locations. Milky Tomato’s art style spans a wide range of moods and aesthetics, from cute to creepy and mellow to vibrant, creating a uniquely flexible platform that fits multiple retail strategies, from gift and lifestyle to collectibles, stationery, accessories, and home goods. The consistent throughline is character: customers don’t just buy an item, they adopt a little piece of a world.

For business partners, Milky Tomato offers more than great products; it offers proven demand and a community that shows up. With more than 950K social media followers and over 70K customers worldwide, the brand delivers strong engagement, repeat purchasing behavior, and reliable momentum for launches. New designs and product drops are supported by an always-on content engine that turns sketches into stories, stories into collections, and collections into measurable sell-through.

At New York Toy Fair, Milky Tomato is seeking relationships with retailers, distributors, and licensing partners who want a beloved, fast-growing creative brand with a deep character bench, scalable product versatility, and an audience ready to follow Milky Tomato into new categories. Whether you’re looking for standout shelf presence, co-branded collaborations, or licensing opportunities built on original IP, Milky Tomato is positioned to help partners create products that people instantly recognize and genuinely love.