Listing Description

Launching at the New York Toy Fair, at MyFort®, we believe play is more than entertainment—it’s how families connect, slow down, and create memories that last. When we say “Fortify The Fun,” we mean building products that turn ordinary rooms into spaces filled with imagination, laughter, and togetherness. For us, the best indoor play forts are about parents and children sharing moments that matter.
The product line launches with two sizes—Regular and Jumbo—and four engaging themes: Space, Dinosaur, Smiley, and Princess. Each unit includes a unique LED interior lighting to enhance the play experience and create a cozy, inviting environment kids love.
My Fort was founded with a focus on family fun and engagement with a desire to promote family entertainment when spending time at home and searching for comfort, creativity, and connection. We chose to build something more meaningful, hands-on, joyful, and rooted in real family life. This led to the creation of a product that encouraged play for children of all ages and brought people together in a simple, magical way.
From the beginning, we truly believed in what we were building. Our goal was ambitious but clear: design indoor forts that fit over couches or beds, adapt to different spaces, and feel special without being complicated. That belief still drives every decision we make today. We design our forts to work in real homes, with flexible layouts, adjustable sizing, and options that let families shape playtime their own way.
Quality and safety guide everything we do. Our patent-pending structure allows two people to set up or take down a fort in about 15 minutes, making play easy rather than frustrating. We go beyond minimum standards by lab-testing materials, using flame-resistant fabrics, incorporating breathable mesh panels, and refining every component until it meets our own high expectations. Every stitch, zipper, and panel is reviewed with care because we know trust is built in the details.
We also believe great products deserve great support. We stay accessible, respond quickly, and communicate honestly, before and after purchase. If you ever need help, we’re here.
While we take quality seriously, we never forget the joy behind what we make. Play should feel light, creative, and fun, for kids and adults alike. As we continue to grow, our mission remains the same: to design the best indoor play forts with care, integrity, and a genuine love for family play.

Exhibited

TFNY2026

Booth Number: 6610
EXHID: 400336

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