Pretzilla

Pretzilla® is North America’s leading soft pretzel bread brand, crafting premium pretzel products that elevate menu experiences in both retail and foodservice channels. Originating from Miller Baking Company, a Milwaukee, Wisconsin-based bakery founded in 1923, Pretzilla began as an innovation in soft pretzel bread and was launched as a dedicated brand in 2010. Since then, it has grown from a regional specialty into a nationally recognized category leader known for its distinctive soft, airy texture, rich mahogany color, and subtly sweet, authentic pretzel flavor. Pretzilla’s product portfolio includes a wide range of soft pretzel formats designed for operators and consumers alike — from pretzel buns (including burger, slider, and sausage buns) to pretzel bites for snacking and mobile-friendly applications. Across retail and foodservice, these products are versatile and easy to execute: they can be finished from frozen in ovens or food warmers, and paired with dips or used as premium carriers for sandwiches and snacks.
Pretzilla. As consumer demand for elevated soft pretzel items expands, Pretzilla continues to invest in product innovation and category development, creating new formats and applications that meet both convenience and quality expectations. The brand’s offerings are crafted with clean-label ingredients and reflect a commitment to broad dietary preferences — many products are vegan, non-GMO, kosher, and free from major allergens. Pretzilla products are distributed nationally to thousands of retail outlets and foodservice operators, helping businesses capture growing snacking and premium sandwich occasions. With deep category expertise, a century-long baking heritage, and an unwavering focus on quality and innovation, Pretzilla stands out as a premium, differentiated choice in the evolving soft pretzel category.