5 Hour ENERGY

5-hour ENERGY®

In 2025, 5-hour ENERGY will mark 21 years of energizing America. When it debuted in 2004, no one knew it would lead to a billion-dollar product category. Today, millions rely on 5-hour ENERGY to help them keep up with their busy lives. And c-store operators rely on 5-hour ENERGY, too — for its unbeatable profit margins. 2025 will be another year packed full of flavor innovation, promotions and a focus on fun.