NovaBrix

NovaBrix: Bespoke Building Sets That Drive Retail Success

NovaBrix is a successful building brick brand designed to deliver strong retail results while offering unique creative opportunities. Our sets are retail-ready, visually striking, and fully packaged to perform on shelves – making them a powerful addition to any toy or collectibles range.

Retailers choose NovaBrix because our sets are proven to grow sales, deliver high margins, and generate fast turnover. With carefully designed sets, engaging builds, and collectible appeal, NovaBrix sets attract both children and adult enthusiasts – a market that continues to expand rapidly worldwide. The combination of fun, display-worthy builds, and premium design ensures repeat purchases and high consumer engagement, helping retailers maximize the value of each product.

What sets NovaBrix apart is the opportunity to create bespoke sets for your brand or store. From exclusive collections to co-branded products, each set can be tailored to meet your customers’ interests and your business goals. These unique, hands-on experiences connect consumers with your brand in a tangible and memorable way, creating excitement that drives both sales and loyalty.

The NovaBrix brand is the creation of Novelli, a New Zealand company with nearly 100 years of manufacturing expertise. This experience ensures that all NovaBrix products meet the highest standards for quality, safety, and consistency – giving retailers confidence that every set is ready for fast, hassle-free retail deployment.

NovaBrix has successfully partnered with a wide range of leading brands and retailers around the world, including McDonald’s, Ace Hardware, O’Reilly Auto Parts, B&Q, Hornbach, Bunnings, Fonterra, Mercedes-Benz, Mainfreight, Takeuchi, The Home Depot, Lowe’s Pro Supply, and Holman. These collaborations demonstrate how our bespoke building sets can deliver measurable results, combining strong retail appeal with brand engagement.

We are thrilled to be exhibiting at New York Toy Fair for the first time, and we invite retail buyers to visit our stand to explore the full NovaBrix range. This is your opportunity to see retail-ready sets in action, discuss tailored options for your company, and learn how NovaBrix can help you deliver high-margin, fast-turnover products that excite and engage customers.

With NovaBrix, retailers gain more than a building brick line – they gain a proven retail partner capable of delivering collectible, bespoke, and shelf-ready sets that stand out in a crowded market. Don’t miss the chance to discover how NovaBrix can help your business grow, delight your customers, and take advantage of the booming collectibles and building brick market.