MSBH Limited

OH MY GUM! is a better-for-you lifestyle confectionery brand based in London on a mission to give confectionery a much needed makeover.

Starting with chewing gum in 2019, we have created a range of 4 plant-based chewing gum flavours without the plastic ingredients and sugar in mainstream chewing gum and made the only chewing gum on the market that you can also buy as a gift.

We have recently launched a range of sugar-free bonbons by elevating the ingredients and packaging of traditional hard sweets/candy.

We are a woman-owned brand and our entire range is sugar-free, vegan-certified and GMO-free.

Proudly featured in Forbes, Harper’s Bazaar, Conde Nast Traveler and GQ.