Tell City Pretzel Company

Tell City Pretzels is built on a tradition that dates back to 1858, when the company began handcrafting its signature crunchy artisan pretzels using time-honored baking techniques. For more than a century, the brand has been known for its distinctive flavor, satisfying crunch, and commitment to quality—making it a true original in the world of pretzels.

While honoring its deep heritage, Tell City Pretzels continues to evolve to meet the needs of today’s customers. In 2022, the company expanded into soft artisan pretzels for the foodservice industry, bringing the same dedication to craftsmanship and quality to restaurants, breweries, stadiums, and hospitality partners. By blending artisan methods with thoughtful automation, Tell City Pretzels is able to deliver foodservice-ready consistency while still maintaining the flexibility to innovate and collaborate with customers on unique pretzel shapes and sizes tailored to specific menu concepts and price points.

Most recently, Tell City Pretzels introduced a whole wheat pretzel that meets school nutrition requirements, expanding the company’s ability to serve schools and institutional foodservice programs seeking better-for-you options without sacrificing taste or quality.

Today, Tell City Pretzels stands at the intersection of heritage and innovation. From its roots as one of America’s original artisan pretzel bakers to its growing presence in foodservice and institutional markets, the company continues to deliver pretzels that are handcrafted in spirit, consistent in quality, and designed to meet the evolving needs of modern customers.

Tell City Pretzels—where tradition, craftsmanship, and innovation come together in every twist.