Khong Guan Corp/ King Wai

Founded in 1947 in Singapore, Khong Guan Biscuit Factory grew from a local household name into a leading global brand. To serve the growing U.S. market, Khong Guan Corporation was established in 1982, focusing on product development, marketing, and distribution across North America.

From modest beginnings in California, KGC expanded rapidly—building warehouses, developing a strong distribution network, and pioneering marketing efforts for Asian brands in the U.S. KGC helped transform brands like Taiwan’s Isabelle into U.S. market leaders and made Khong Guan Biscuits the first Asian biscuit brand to advertise on U.S. television and newspapers.

Through strategic and steady expansion, KGC now represents major food manufacturers across Asia and distributes products throughout North America. With a dedicated team that ensures products meet or exceed US standards, KGC continues to support both ethnic and mainstream markets, supplying major retailers and promoting Asian brands nationwide.